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Combo Packs - Promotional Items That Work Together

Posted on January 25, 2008 - Filed Under Business | Leave a Comment

Some of the best product and company promotions involve a series or combination of promotional items. While many people think of promotional items as a one-off giveaway that publicizes a company, some of the most successful promotions run for years on end, and involve an entire swatch of promotional items that customers can earn, win or purchase when they qualify.

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Maturing Opportunity In The Pet Business - Aging Pets

Posted on November 26, 2007 - Filed Under Business, Legal and Law | Leave a Comment

In my articlePets Are Big Business,” I discuss the trends that make pet products and services such a great opportunity for entrepreneurs: America is a nation of animal lovers, and pets are the new status symbols; a well cared-for pet is a sign of achievement.

Not only do we have more pets per household then ever before; additional trends in pet demographics create new niches for pet products and services. In particular, “senior pets” are carving out a niche of their own. Consider:

–Pets are living longer than ever before. This is a self-perpetuating cycle: pets receive better care; they live longer; older pets require specialized products and services.

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