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80% of Job Seekers only read the headlines. Do your Job Ad Headlines attract the right individuals?

Posted on October 9, 2008 - Filed Under Uncategorized | Leave a Comment


 

Think back over your recent recruitment campaigns.
Did your ads always attract the high quality candidates that you were hoping
for, with the right skills for the job? Your headlines play a large part in
attracting people to your ads.

Your headlines should not
be an afterthought ? research indicates that around 80% of those reading ads
only look at the headline, and if it doesn’t appeal to them immediately, they
move on. Your headline is critical ? its objective is to catch the attention of
those you want to reach. You have just a few seconds, maybe less, to snare this
interest.

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Characteristics of Solo Ads that Pull

Posted on July 3, 2008 - Filed Under Advertising | 3 Comments

Advertising is very important in the business world today. That fact cannot be denied. People today see advertisements everywhere. Because of the proliferation of advertisements, it has become necessary that companies make advertisements that are effective. This includes solo ads that pull people towards the business. What are the various characteristics of solo ads that pull?

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Calculating a Cost Of Living Index For Expatriates

Posted on April 1, 2008 - Filed Under Uncategorized | Leave a Comment

Cost of living is the cost of maintaining a specified standard of living, similar to a typical household budget. A Cost of living index is a numerical way of comparing cost of living, either over time, or by comparing different geographical locations.

When you relocate to another geographic location, the cost of everything you spend your salary on will either cost more or less. Some of the costs may be higher in the new location and some of the costs may be lower. The difference in cost of living is typically reported as a “cost of living index.

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